Current & Past Roles
Senior Designer, Haddad Brands
2022 - Present
Senior Designer of children’s accessories for licensed brands, Polo Ralph Lauren and Levi’s. Work with staff of graphic artists and design assistants to give art direction each season and line production ready for overseas development. Collaborate with buyers each season to develop a line specifically for the stores and market. Work directly with licensors to ensure each line is designed committed to the brand identity of each license.Market research and trend shopping each season for trend, color, and concept. Communicate with overseas daily, from development to finished product, including specs, fit and construction, lab dips and strike offs. approvals. PLM (Product Lifecycle Management)
Design Director, Bijoux International Inc.
2011 - 2022
Set the creative direction for the brand and lead team to design and develop cohesive inspiring quality products to support business needs that were relevant to market trends. Worked closely with VP of Sales to meet business objectives and ensured new developments met target costs and margin requirements. Understood the brand aesthetic and translated it into appropriate product. Created and maintained technical specification packages with accurate and complete construction callouts, measurements, materializations, and any other related information. Provided knowledge of pattern making and production / manufacturing processes and capabilities. Clearly articulated project objectives, design ideas, shared research findings and explained thought process to team members and clients. Conducted design research, contributing to mood board creation. Prioritized tasks to meet deadlines across multiple projects and multiple teams. Created visual presentations and followed up with all design details. Lead presentation of designs at line reviews, sales meetings, and product launches. Created computer design sketches, graphics, print artwork, multiple colorways, and storyboards. Managed creative team of designers, content creators, and social media manager. Coached and mentored junior and senior team members. Maintained strong relationships and collaborated with vendors and cross functional teams to ensure all regulatory, sustainability, and performance goals are met. Owned and managed the process for each product from concept to final approval. Developed a continuous flow of new innovative concepts and growth opportunities, guiding accessories offering as a leader in the marketplace.
Design Assistant, Oved Apparel
2010 - 2011
Translated hand sketches into Illustrator flats. Revised sketches and updated line sheets. Updated and maintained various binders of fabrics/ line sheets/ fit notes/ trims/ artwork. Tracked samples after development on Excel & organized sample sales to reduce in house inventory.